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Benefits Of Advertising

Benefits Of Advertising

Finding the right customers in the African market can be a time-consuming process. Being such a large continent, with as many as 53 countries, marketing one’s products and services in African markets is indeed a challenging task. However, for a successful marketing effort, it is imperative to identify and associate with reliable and efficient business partners in key African countries. There are a number of ways to go about identifying potential trade partners.

  • Reach in the most promising and potential export markets in Africa.
  • Reaching to 18 countries in Africa
  • Easy access for African companies and prospective buyers / clients / partners in very simple, effective and economical way.
  • A fast way to find serious buyers/ partners
  • “Free” Distribution at Trade Fairs in African countries
  • Convey a professional & consistent profile of your company and showcase your products & Services
  • Meet spontaneous and interested customers across the African continent.
  • Overall company promotion and brand enhancement.
  • Avail special offers to market, exhibit and advertise through trade fairs and campaigns.
  • Develop contacts directly with the trading companies, buyers / importers
  • Appoint your distributors in different countries of AFRICA.
  • Meet your potential buyers in the right kind of atmosphere.
  • Demonstrate the capability & superiority of your products to the actual traders.
  • Evaluate & gather business information on various AFRICAN countries.

Reach in the most promising and potential export markets in Africa.

Easy access for African companies and prospective buyers / clients / partners in very simple, effective and economical way.

“Free” Distribution at Trade Fairs in African countries A fast way to find serious buyers/ partners.

Free Distribution At Major Intl Trade Fairs

45, 000 copies of African Business Guide (ABG) are distributed to trade visitors at major international trade fairs in African annually. ABG participates at an average of 12 exhibitions per year. Place see the calendar for the list of exhibitions in the current year on our website www.inexpo.ae

African Business Guide will be distribute at the following Trade Exhibitions in African Countries Ethiopia, Tanzania, Kenya & Uganda.

1) 07th ETHIOPIA FOOD EXPO ADDIS ABABA ETHIOPIA 19 – 23 JUNE 2014
2) 34th TANZANIA TRADE FAIR DAR ES SALAAM TANZANIA 1 – 5 JULY 2014
3) 7th KENYA INT’L TRADE EXPO NAIROBI KENYA 20 – 22 AUGUST 2014
4) ETHIOPIA BUILDING EXPO ADDIS ABABA ETHIOPIA 17 – 21 SEPTEMBER 2014
5) 22nd UGANTA TRADE FAIR KAMPALA – UGANDA ETHIOPIA 2 – 6 OCTOBER 2014

*** If you like to participate at the any above mentioned exhibitions, kindly contact us.

Every company who Advertise in the African Business Guide will get free database of major top importers & buyers companies of following countries such as KENYA, ETHIOPIA, UGANDA, TANZANIA,LIBYA, SUDAN,NIGERIA ,UAE ETC WILL BE PROVIDED FREE. ( with two options Hard Copy Data or Soft Copy Data) Promotions at social Media such as Linkedin, Facebook,Twitter,Google & Youtube etc.

PUBLICATION FREQUENCYAfrican Business Guide is publish thrice (3 times – February , June and October) a year.

WHY “EXPLORE AFRICA”?

Expansion of market is a major concern for any firm today. Africa is a market which is huge and has not been explore for business opportunities. It is also the most difficult market to approach. “Explore Africa” provides easy access for International companies in reaching prospective buyers/clients/partners in a simple, economical but effective way. A full color magazine which is export oriented will propel your sales and exports in Africa to new heights.

Planned Distribution Statics

  • Kenya – 30% (3000)
  • Nigeria – 18% (1800)
  • Ethiopia- 16% (1600)
  • Uganda- 17% (1700)
  • Tanzania- – 21% (3000)
  • Kenya- 16% (9000)
  • Nigeria- 13% (8000)
  • Ethiopia- 12% (7000)
  • Uganda- 10% (6000)
  • Tanzania- 5% (3000)
  • Sudan- 7% (4000)
  • Ghana- 5% (3000)
  • South Africa- 10% (6000)
  • Zimbabwe- 7% (4000)
  • Malawi- 3% (2000)
  • Mozambique- 5% (3000)
  • Egypt- 7% (4000)

Added Services

  • We arrange meetings with the Chambers Of Commerce exclusively.
  • Setup and arrange appointments with the investors and business persons.
  • Help you to develop contacts with buyers/ importers.
  • Promote and enhance your company’s image in the market.
  • Provide the best platform to explore possibilities in business setup and investment.

Special Offers

With the beginning of 2006, advertisers will gain a free membership of the publication’s B2B web site where they will get exposure to thousands of African traders surfing the site for international products and other business” opportunities. Every advertiser will have an entry into the supplier’s database and a link to his website. Advertisers get a free list of related companies in Africa. Advertisers can contact African companies from our comprehensive database as well as receive trade enquiries.

Advantages Of Advertising

  • Convey a professional & consistent profile of your company and showcase your products & Services
  • Meet spontaneous and interested customers across the African continent.
  • Overall company promotion and brand enhancement.
  • Avail special offers to market, exhibit and advertise through trade fairs and campaigns.

Distribution

Trade Fairs are the most effective face to face marketing tool, with our access to 15 events per year
we are uniquely positioned to reach the maximum number of buyers and importers.

  • Explore Africa distribution is always accompanied with intense media coverage like press conferences, press releases, direct mail campaigns and other promotional activities.
  • 15,000 copies go to prospective buyers/importers and advertisers worldwide (out of Africa) as a step towards international promotion of the publication.

40,000 copies of “Explore Africa” are distributed to trade visitors at major international trade fairs in Africa annually. A trade fair is just the right place to find maximum number of serious buyers/partners at one place and time. “Explore Africa“ participates at an average of 15 exhibitions per year. Please see the calendar for the list of exhibitions in the current year or check at our exhibition website : www.africantradefairs.com

10,000 copies of “Explore Africa” will be mailed to Senior Government Officials & top buyers to over 18 countries in Africa. Major countries include : Kenya, Tanzania, Ethiopia, Sudan, Uganda, Mozambique, Egypt, Zimbabwe, South Africa, Cameroon, Nigeria, Ghana, Ivory Coast, Zambia, Gabon, Morocco, Tunis and Djibouti. Our free mailing list includes 22000 0selected companies from 20 different categories of products and services.

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